How does klout calculated

Klout can be a useful tool for the burgeoning Social Media marketer, and because the score is updated daily, you can see how your efforts from the previous several days have affected your presence online. I personally use Klout kind of as a bellwether to see if I am spending my time online wisely, if I am making the right connections and to make sure that I am engaging my audience effectively.

I also understand that my Klout score may be used as a lens through which I may be viewed by my peers, clients or employers. According to Klout, your score is based on three factors:.

Some marketers mention that if your Klout score is not above 50, you do not matter online. The world of Social Media is huge and it is getting bigger everyday. Use your score as a type of benchmark to see where you stand online. With Social Media becoming a ubiquitous part of our daily lives, it may be important to have a single clearinghouse that helps to interpret influence and trustworthiness of the people you interact with online.

Of course the Klout score is not infallible. Many influential Social Media marketers have sworn off Klout and have actually searched for ways to disable their score availability online. Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out.

US Markets Loading H M S In the news. Alyson Shontell. Sign up for notifications from Insider! Who needs Klout… Klout says: At Klout, we believe influence is the ability to drive action.. In reality, a Foursquare tip is very influential — I frequently get people liking tips that I left a year ago which the restaurant certainly appreciates more than a fleeting Tweet in the wind. Lesson — I should do more tips!

Hello, Miriam Slozberg. Have a very great week. See you soon. COM be taken into consideration? You must be logged in to post a comment. Previous post. Next post. Skip to content A lot of people complain about the lack of transparency and inaccuracy of Klout because they have no idea how the Klout score is calculated.

Facebook Activity If you receive likes, shares, and comments on the content you create, that indicates that your content has sparked engagement. Twitter Activity The number of retweets and mentions received on Twitter are an important contributor to your score. Instagram Activity If you receive likes, comments, and mentions on your Instagram content , that will help your score.

Foursquare Activity Any saved tips and likes you receive on your check-ins help your score as well. Wikipedia If you have a Wikipedia page, it will increase your score as having a Wikipedia page indicates that you are influential offline as well.

Bing If you have pages and relevant articles you have written that were tagged on Bing that will help contribute to your score. Since unfortunately follower counts can be faked or can be full of accounts not interested in what you have to say, using this as a way to measure your Twitter success is not the best idea.

Klout, on the other hand, uses a bunch of different measurements, including engaged follower count, to come to one single Klout Score. Thirdly, focusing on increasing your Klout score will actually make you a better tweeter. Klout emphasizes things like getting retweets and using mentions to engage with your community. So if you change your Twitter strategy to try and increase your score, you will likely end up tweeting more frequently, replying to more users, and sharing more retweetable tweets.

So what is a good Klout score? Well, influence is relative so it depends on your goal and peers. The average Klout Score is not Instead, it is around