How many richmond members

Hospitality Sponsorship. Facebook Twitter Instagram Youtube. Created By. Why not share? Read now. Viewed Gale on Latitude partnership and all things footy Brendon Gale chats to the media about Richmond's ongoing partnership with Latitude… 6 days. Viewed 'It's pretty challenging being in rehab' -Jacques Richmond midfielder, Kodi Jacques speaks to Richmond Media about her journey back…. Major Partners. Platinum Partners. Watch this special story as Fremantle star Michael Walters brings a pack of joy to….

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You can access more content with Watch AFL. Tell Me More. Home News. Latest News Video Podcasts Photos. AFL Clubs. Adelaide Crows. Gold Coast Suns. GWS Giants. North Melbourne. Port Adelaide. St Kilda. Sydney Swans. So what is their secret? Football in Australia is not a typical sports market. In Victoria there are ten clubs in one state all competing for fans.

This is a strategic challenge for the AFL. How do they grow the total membership pie, rather than taking fans from each other? They have to decide where to build their fan base in this highly competitive landscape. Do they focus on areas where support for the AFL and their club is strong? Or do they look for areas where AFL is not strongly supported, and build a new fan base — a longer term strategy? At first glance this seems like a good decision, but several years on and this decision was not bearing fruit.

Membership growth was very slow, and it was disheartening and expensive to take a full, elite football department out to training for only people to turn up to watch.

The club engaged. We were immediately struck by the Craigieburn decision. Why would Richmond, a club with a long history in the inner southeast, go north? To a demographer it was clear why Richmond were struggling to gain traction there. But unless you had demographic expertise, it would be an easy mistake to make. Football is generational.